Bauma, the world’s number one exhibition within the construction and
mining industries, sat new records in 2007 with 48 countries
represented and more than 3000 exhibits on display covering
everything from construction machinery, earth-moving machinery,
building material machinery and building site plant, construction
equipment and tools, to road and railway machinery.
Multi-Wing showed up at Bauma with the biggest and sharpest
display ever when it comes to the new design. The Multi-Wing booth included a new trade show
presentation, an exciting video presentation featuring animations,
graphics and logo headers, and of course a display of different
impellers suitable for construction and mining
applications, such as the 3W sickle impeller, the 1H sickle impeller,
the one-piece moulded impeller, the TR7Z reversible impeller and the 5W/AL impeller. As Germany
represents one of our most important growth markets, a strong
presence at Bauma was of utmost importance.
Gathering point for customers, distributors & subsidiaries
The trade show attracted not only engineers and purchasers, but also
other decision-makers within the construction and mining industry.
The Multi-Wing sales team met with a lot of current and potential
customers during the show, discussing the latest developments in the
industry and new business in a friendly context. For Multi-Wing it
was a successful week; maintaining strong bonds with our current
customers and getting into contact with future business partners.
Bauma was also a good opportunity to gather relevant people
from Multi-Wing distributors and subsidiaries. It allowed us to
exchange experience regarding new products and to coordinate and
improve action on different areas, especially regarding customers
who do business worldwide. Numerous customers exhibiting at Bauma
have moved their production to China where their products are being
used within the fast-growing Chinese construction industry.
